As an owner of a landscaping business, you understand the cycle of peak seasons and “off” seasons. While some months may be a little slower than others, they’re also months that can be very productive.
There are many things you can do to stay busy when business slows down. Here are some ideas for maintaining your landscaping business during the winter that will help keep you busy and your business strong.
1. Keep Your Social Media Accounts Up to Date
The winter months can be a great time to maintain your social media accounts, which – in turn – will help you retain clients and also build momentum for the upcoming peak season. Here are some ways for keeping your clients engaged and your social media content fresh:
Start a countdown
One good idea for a seasonal post involves a countdown of days until the season changes. Post a picture of a perfectly-manicured lawn (maintained by your company, of course) with a caption and countdown. Change the picture periodically to keep things fresh.
Start a blog
If you haven’t added blogging to your company’s marketing strategy, now is a great time to get started. You can write about practically anything, but it’s an ideal way to position yourself as a thought leader in your field while showing off your expertise. You can also talk about holiday gift ideas, seasonal services, getting ready for the warmer months, and more. Keep it current and updated, and spice it up with photos, videos, infographics, and even polls.
2. Advanced Purchasing Deal
Advanced purchasing deals serve a lot of positive purposes, including as a means to solidify sales once the peak season nears. It also keeps you in your customers’ minds during the off-season. For instance, you could offer summer discounts on winter-related services – such as snow removal if you’re located in a colder climate – or offer discounts on lawn services that can be purchased before the spring. Also, sending out email reminders and direct mailers will help keep your customers thinking about you.
3. Host Classes and Events
The winter months are beneficial for planning and hosting classes and events for your community. Instructional classes are a great way to engage current customers while keeping potential customers interested in your business. If you have your own building that has extra space, you can rent it out for events, or partner with other businesses to work on joint events; it will help every business involved in attracting new customers.
4. Christmas Services
The holiday season can be a great time to take on different kinds of work. Snow removal is an obvious and extremely valuable service that you can offer in cold winter climates. Also, offering your services to hang Christmas lights is just as valuable, especially considering how difficult of a job it can be for many people that try to do the job themselves. Make sure that your customers know about your winter services in advance of the holiday season, whether it’s through flyers, direct mail, or social media.
You can position your business as a leader by using products such as AquaSmart Pro. AquaSmart is a super absorbent polymer that helps soil absorb and retain moisture.